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Introducing the complete NDC guide for travel sellers

Profile image of post author Jonny Blackler
Jonny Blackler · May 2022

The travel industry has been talking about New Distribution Capability (NDC) for a decade. It’s described as a revolution for the future of airline retailing; a departure from the legacy EDIFACT technology standard used by Global Distribution Systems (GDSs). But as a travel seller, you need to dig through unclear, difficult-to-find resources to figure out what it means for you.

Today, we’re launching the complete NDC guide for travel sellers to help you use the new technology standard to build great customer experiences and make more money selling flights.

What information is available today?

NDC was introduced by the International Air Transport Association (IATA) in 2012. Since then, industry players have produced NDC promotional materials and technical documentation that are often high-level, too technical to be useful for business leaders, rarely updated, spread across lots of websites, and mixed with legacy or irrelevant resources.

What’s in the new NDC guide?

The complete NDC guide for travel sellers is the new go-to resource for business leaders to find everything you need in one place. The guide is produced by Duffel’s travel experts in collaboration with senior leaders from across the industry.

‘With its actionable advice and candid side-by-side assessments, Duffel's guide is a tremendously helpful resource for travel sellers considering NDC. The structured database of NDC exclusive benefits by airline is particularly valuable’ – Dr. Felix Dannegger (Founder and Partner, Oystin Advisory GmbH)

We’ll answer key questions...

  • What is NDC?
  • How does NDC differ from a traditional GDS?
  • What is exclusive NDC content?
  • What is the ARM index?
  • Which airlines are NDC certified?

We’re also excited to release a comprehensive resource on exclusive NDC content that you won’t find anywhere else. You can explore the NDC content from more than a dozen airlines to find ancillarise, cheaper fare classes, and pricing structures not available through GDS EDIFACT channels.

An example of exclusive NDC content available through Qantas
The Duffel exclusive NDC content tracker

Why does this matter for travel sellers?

You’re busy running and growing your business so it’s difficult to carve time in your calendar to sift through outdated or unrelated resources. Now you can find everything you need in one place.

NDC will help you grow faster and deliver better experiences for your customers but you need to learn how. If you’re new to NDC, this guide will help you get started. If you’re already using NDC, this guide will help you stay up to date and make the most of new developments.

Explore the complete NDC guide for travel sellers >

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