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Flymble brings 'buy now pay later' to the masses with Duffel

Flymble brings 'buy now pay later' to the masses with Duffel
Matt Williamson
Matt Williamson
25 August 2021

Flymble started out as a travel booking platform aimed at students with a view to making going on holiday (or your gap year) even more affordable. Their unique selling point focuses on spreading the cost of a flight over monthly payments with partners like Klarna to make global travel accessible to everyone.

Flymble came to Duffel pre-pandemic with two goals: improve the experience for customers and expand their offering.

Expanding Offerings

Their initial partner wasn’t able to provide the exact airlines or experience Flymble wanted so they needed to look elsewhere. And while the industry was going through some changes due to the pandemic, they prioritised adding destinations to excite their customers for when the world was open for travel again.

With plans to increase the number of destinations and a desire to expand into the US market, Flymble was looking for a partner that provided flight content from a specific list of airlines. In exploring flights APIs providing the airlines they needed, Duffel was at the top of the list.

"Duffel has been a great partner for us when it comes to improving content, we’ve seen a 50% increase in traffic directly due to adding more routes." Henry Wynaendts, CEO Flymble.

Flymble are also adding hotels through a new partnership with Expedia, with a focus specifically in the US. This addition of diverse routes and expansion into hotels allows Flymble to offer a complete package for their customers setting them up for success as global travel resumes.

Improve Customer Experience

Customer satisfaction is a priority for Flymble, especially in a world where people have to be mindful of last minute changes and cancellations. Flymble’s initial partner wasn’t able to facilitate changes in a way that allowed Flymble to be reactive, which in turn impacted their user’s experience.

Duffel allows Flymble to process changes or cancellations in a way that notifies the customer and facilitates a change easily based on their unique needs.

"We know that putting our customers first is vital and Duffel makes it incredibly easy to do that."  Henry Wynaendts, CEO Flymble

End-to end Support

Prior to and throughout the integration process, Flymble worked closely with Duffel’s product and engineering teams. Flymble valued the end-to-end support available during the integration along with the continued availability from Duffel’s Travelops team as they continue to add more routes and capabilities to their offering.

What’s next?

‘Our plan is to be the global leader in pay monthly travel’ says Wynaendts . With the addition of hotels and new routes, Flymble is committed to continually improving their product in order to maximise on the increasing demand for travel. By partnering with Expedia, Flymble can offer packages of flights and hotels, allowing customers to spread payments for both - opening up a brand new market. Flights will continue to remain the core of their business, but the option of a complete package is already resonating strongly with their US customers.

With Duffel adding new airlines every month and expanding on available features like Offer and Order conditions and Pay Later , along with travel in the US returning to 95% of previous 2019 levels, the timing for expansion and growth couldn't be better. For Duffel and Flymble, this is just the beginning.

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